Verifone and Curb Want You to #RideYellow

By Jenna MacPherson on | Uncategorized | , ,

Recently, the Metropolitan Taxicab Board of Trade (MTBOT) launched a campaign to modernize the yellow taxi brand. In support of the “Ride Yellow” campaign, Verifone Taxi Systems, which now operates Curb, donated space on more than 600 Taxi Tops in New York City to ensure the “Ride Yellow” advertising campaign is seen. They also provided free […]


Curb is now a part of Verifone!

By Jenna MacPherson on | News |

Verifone (NYSE: PAY), the world’s leader in payments and commerce solutions, today announced an expansion of its taxi and car-for-hire electronic hailing (e-hail), payment and media business with the acquisition of Curb. “Passengers are looking for the assurance that they are hailing safe, regulated, insured vehicles,” said Sanders Partee, Curb co-founder and president. “Verifone has […]